Digital Marketing and its types

 WHAT IS DIGITAL MARKETING ?

It refers to a platform technology to promote product and service which is done on social media platforms, websites etc. It includes different types of forms such as posters, google ads ,online videos etc. 

WHAT IS TRADITIONAL MARKETING?

Traditional marketing is strategy that is used promote product and services using offline platforms and is easy to reach audience using offline material . It is used to interact with the traffic in physical locations .

TYPES OF TRADITIONAL MARKETING ?

There are different types of traditional marketing :

Direct Mail:
Direct mail refers to physical publications delivered to a potential customer's mailbox.

Broadcasting:
The process of distributing content or programs via platforms like TV and radio is known as broadcasting.

Billboards:
These are a traditional marketing tactic that has managed to stick around all these years. They still stand tall by giant roads with plenty of lighting.

Print Marketing:
Print marketing is the use of print media to generate brand awareness about your company. Print marketing
advertisements in magazines, brochures, newspapers, and other printed materials.

Outdoor Advertising: It encompasses various methods of promoting products or services in public spaces, such as billboards, posters, transit ads, etc

TYPES OF DIGITAL MARKETING ?

• Content Marketing:

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media.

• Email Marketing:

Email marketing is the act of sending a commercial message, typically to a group of people, using email. It involves using email to send advertisements, request business, or solicit sales or donations.

• Mobile Marketing:

Mobile marketing is a way to reach customers using mobile devices like smartphones and tablets.

• Affiliate Marketing:

Affiliate marketing is an advertising model where a company compensates third-party publishers to generate traffic or leads to the company’s products and services.

• Search Engine Optimization (SEO):

It is the practice of orienting your website to rank higher on a search engine results page (SERP) so that you receive more traffic.

• Social Media Marketing:

It is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic.

• Marketing Analytics:

Marketing analytics is the process of analyzing marketing data to improve marketing performance.

• Search Engine Marketing (SEM):

It is a digital marketing strategy used to increase the visibility of a website in search engine results pages.

                                                

DIFFERENCE BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING?

TRADITIONAL MARKETING

1.It is not cost effective .
2.It does not provide knowledge about its target audience.
3.It is time taking.
4. It provides an option of no cost optimization .

DIGITAL MARKETING 

1. It is cost effective . 

2. It provides knowledge about its target audience .

3. It is instant and less time taking

4. It has options for cost optimization .

FUTURE OF DIGITAL MARKETING ?

As we all know ,the coming era is all about technology and social media. According, to that digital marketing will continue to evolve as future is all about artificial intelligence (AI)

Future of Digital Marketing 

WHAT ARE DIFFERENT JOB ROLES IN DIGITAL MARKETING ?

1. SEO Specialists:
It includes tasks like conducting keyword research, optimizing website content, monitoring site performance, performing technical audits, analyzing data, and collaborating with cross-functional teams to improve search engine rankings and user experience.

2. Content Marketing Manager:
Its role is to develop and execute content marketing campaigns to increase website traffic and customer engagement.

3. Social Media Manager:

Social media managers analyze data and metrics to assess the performance of social media campaigns and optimize strategies.

4.Influencer Marketing Manager: Influencer Marketing Manager's role is developing long-term relationships with influencers and overseeing sales performances.

5. Marketing Analysts:
Marketing analysts evaluate a company’s public-facing platforms. This includes social media networks, blogs, community forums, and the company website. The marketing analyst collects data from both paid and organic campaigns, tests different content styles, and analyzes the results using tools such as Google Analytics, Mixpanel, and Heap Analytics.

6. Content Creator: The act of content creator producing and sharing information or media content for specific audiences, particularly in digital contexts.

7. Website Content Writer:
A website content writer is a person who specializes in providing content for websites. Every website has a specific target audience and requires the most relevant content to attract business.

8. Project Manager:
Project managers have the responsibility of the planning, procurement, and execution of a project, in any undertaking that has a defined scope, defined start, and a defined finish.

9. Email Marketer:
Email marketing managers are responsible for creating campaigns that will help a business reach its goals.

10. Chief Marketing Officer:
A chief marketing officer is a senior-level marketing professional who's typically in charge of all promotional efforts at a company or organization.

Career Paths