WHAT DO YOU MEAN BY LANDING PAGE?
A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

HOW TO MAKE LANDING PAGE EFFECTIVE?
Define Your Goal:
Pinpoint what you want your LP to achieve and stay consistent throughout every detail of your site.
Create Visual Hierarchy:
Decide which elements are the most important and make them stand out.
Engage your site visitors with an eye-catching design that will make them want to click and discover more. You should also opt for a strategic layout.
Write Killer Copy:
Keep your text succinct and informative, with enticing headers that will give your visitors a reason to read on. Don't be afraid to include testimonials here from already satisfied users or customers.
Choose the Right Images:
Set the tone and charm your visitors with impactful visuals. They can also help illustrate what it is that you’re all about.

DEFINE THE FOLLOWING:
1. Header: A Header is a separate bit of text at the top of a printed page. A header might be the title of the novel you're reading, which is repeated on each page of the book.
2. Footer: A piece of text that appears at the bottom of the page of a document, book, or website.
3. Slider: The term slider is used to designate a slideshow that is integrated into a web page. It can also be called carousel. There are many WordPress plugins that allow you to create sliders that you can add to your homepage, or in a post, or anywhere else on your site.
4. Body: It refers to the main part of website which includes all the necessary information about the website, written content, images, audios, videos etc.
WHAT DO YOU MEAN BY INDEX PAGE IN WEBSITE?
The index page is the URL or local file that automatically loads when a web browser starts and when the browser's 'home' button is pressed. The term is also used to refer to the front page, web server directory index, or main web page of a website of a group, company, organization, or individual.SOME IMPORTANT MUST PAGE IN WEBSITE?
1. Header & Menu: The header is the uppermost part of a website. It’s often the first thing that visitors see when they enter a site and almost always contains the brand’s logo as well as the website menu.2. Images: Immediately below the header is some form of image, series of images or sometimes a video. Together, the header and main image comprise the top section of your website.
3. Website Content: All sites contain content. Content typically means the words written on your site that explain what your website is about, what you have to offer and how site visitors can take advantage of your offerings.
4. Footer: A footer is the bottom most part of any site. It usually contains a sitemap with hyperlinks to the pages available on your site.
5. Logo: An essential element of any brand, a logo is also a standard part of a website. A logo represents the company and makes it recognizable and memorable to both current and potential customers.
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