SUB-DOMAIN

 WHAT DO YOU MEAN BY SUB-DOMAIN?

Sub-Domain is something which is part of another (main) domain.

Examples:

  • adsense.google.com

  • landing.india.com

  • articles.news.com






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WHY DEVELOPERS USE SUB-DOMAIN?


1. Branding:
Subdomains can be used to create sub-websites that are related to the main website, which can help to strengthen the brand.

2. SEO:
Subdomains can boost your site's SEO by targeting specific keywords and audiences. Creating a subdomain for a topic or service attracts niche audiences and improves search rankings.

3. Security:
Subdomains can be used to isolate different sections of a website from each other. This can help to improve the security of the website, as a hacker who gains access to one subdomain will not necessarily be able to access the other subdomains.

4. Navigation:
Subdomains can help improve website navigation by making it easier for users to find specific content.

5. Target Audience:
Subdomains help you connect with specific audiences by creating dedicated sections of your website for different demographics, regions, or languages.

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BENEFITS OF SUB-DOMAIN?

Increased Security:
Using subdomains also allows for the separation of various website sections, which can improve your site's overall security.

Branding Opportunities:
Subdomains can provide branding opportunities by creating a consistent and memorable presence for specific sections of your website.

Localization:
If you have a global presence, subdomains can be used instead of different websites to target various regions or languages.

Organizing Websites:
Subdomains are like the saver for large websites with different types of content. They provide a logical structure to your site.


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SOME FAMOUS WEBSITES WHICH ARE RUNNING ON SUB-DOMAIN?

  • mail.google.com
  • blog.twitter.com
  • drive.google.com
  • m.youtube.com
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DISADVANTAGES OF SUB-DOMAIN?

A hand is seen changing wooden letter blocks from “DISADVANTAGES” to “ADVANTAGES” by removing the “DIS” prefix, against an orange background. The image symbolizes shifting focus from negative to positive aspects.

1. SEO Fragmentation:
Subdomains can dent your SEO efforts. Since search engines treat subdomains as separate entities, each one must individually build up its SEO authority. Naturally, it can take longer for a new subdomain to rank well. Moreover, the SEO benefits of the main domain may not flow to the subdomains as expected.


2. User Confusion: Subdomains can sometimes confuse users. For instance, visitors may wonder if they’ve landed on a different website altogether when they move from the main domain to a subdomain. This can lead to a higher bounce rate if users get lost.

3. Duplicate Content:
If you’re not careful, subdomains can lead to unintentional duplicate content issues. When content is similar across subdomains, it can dilute the SEO value and may even trigger duplicate content penalties from search engines.

4. Complex Maintenance:
Managing multiple subdomains can be complex. Each subdomain may require separate updates, plugins, security configurations, and maintenance efforts.


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